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Revision as of 17:01, 20 March 2025 by Wetbattery (talk | contribs) (Official Sponsors of Each Season)
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In THE FINALS, the sponsors bring into the real world the depth of the game and the storyline. Sponsors are looking to connect themselves with the large audience watching the game to inform them about their brands, products, and services, while for contestants, sponsored gear is a symbol of success.

In Season 4, THE FINALS introduces a new feature: Sponsorships Contestants can sign up with one of three sponsors: HOLTOW, ENGIMO, and
ISEUL-T. Each sponsor offers a unique cosmetic to enhance the contestant's experience in the game.

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Brands in Arenas

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Unnamed Brands

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Official Sponsors of Each Season

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Season 6

Weapons defense company, led by CEO Junior McJohnson.
Communication company and internet services, led by CEO Ichikawa Natsume.
Energy drink brand, led by CEO Sofia Petronelle.


Season 5

Experts in cybersecurity, ensuring order and protection. Led by CEO Sal Scoria.
Korean clothing line blending real and digital fashion. Led by CEO Yun Beom-seok.
Energy company offering raw power, led by CEO Damien Vossler.


Season 4

Communication company and internet services, led by CEO Ichikawa Natsume.
Insurance company focusing on protecting digital assets, led by CEO Quemby Rutile.
Korean clothing line blending real and digital fashion. Led by CEO Yun Beom-seok.


Season 3

Communication company and internet services, led by CEO Ichikawa Natsume.
Energy company offering raw power, led by CEO Damien Vossler.


Season 2

Energy drink brand, led by CEO Sofia Petronelle.
Experts in cybersecurity, ensuring order and protection. Led by CEO Sal Scoria.
A rogue hacker collective destabilizing THE FINALS with cyberattacks and broadcast disruptions.


Season 1

VR tech company, led by CEO Mackenzie Lapis.
Insurance company focusing on protecting digital assets, led by CEO Quemby Rutile.


Season 0

Energy drink brand, led by CEO Sofia Petronelle.
Korean clothing line blending real and digital fashion. Led by CEO Yun Beom-seok.


When entering a match, each squad of three contestants is assigned to a random team, each with a unique name and logo. This logo will be displayed in the top-left, along with each team's total cash amount. The announcers will use the team's unique name to give updates on some match events, such as when a team gets wiped, or when a team reaches the top of the leaderboard.