Lore

THE FINALS takes place about 75 years in the future, roughly around the year 2100. It is the greatest virtual game show on the planet, with a large, global fan base, and considered a window to a bigger world outside of the real one - known as the Meatspace. But most people spend their time in the Virtual World. Contestants join through VR-technology to access the hyper-realistic arenas and fight for fame, riches, and the favor of generous seasonal Sponsors.

Sponsors play a major role in THE FINALS, as they are currently the main vehicle for the world and narrative of the game. Sponsors want exposure to the game show's massive audience for their brand and products/services, and sponsored gear is a sign of a success for Contestants.

Mascots

The Finals Mascot is Nama Tama, a happy looking egg which can be found back in nearly every layer of both the game and themes on social media.

There is also the unofficial mascot Moolah, a plushie cow that was originally found in-game as a badge (paired with Nama Tama) and a lower back accessory. Though there were no mentions about it's background or significance, it slowly gained a following in the community through the Community Discord of The Finals.